Many online marketers are unaware of what YouTube SEO actually is. YouTube SEO or ‘Yahoo SEO’ is a form of organic search optimization where you don’t have to resort to using any pay-per-click advertising. Instead, this type of marketing is done entirely free of charge. In fact, it can be done totally for free. Here’s how you do it:
YouTube SEO is all about optimizing your videos for YouTube. This search engine plays a very important role in your internet marketing campaigns. YouTube provides one of the most powerful platforms for internet marketing and video marketing in the world today. Millions of people use YouTube each day to watch, upload and view videos. If your video can rank well on YouTube, you can literally drive thousands of people to your website and have them watch, comment, and vote on your video and ultimately be able to generate huge leads for your business.
YouTube SEO as it is known, is all about optimizing your YouTube videos for the search engines. This search engine is considered to be the second-largest search engine in the world, right after Google. This means that if you want your video to rank well and actually draw relevant traffic, it needs to have strong and relevant keywords in it.
Keywords play an important role in the success of your video marketing campaigns. You need to choose high-volume, highly targeted keywords that you can incorporate into your YouTube SEO campaign. These keywords need to be as close to the root of your niche as possible. You should ideally find these keywords within your niche. For example, if you are running a fitness website, you can target the keywords like fitness, weight loss, exercise, workout, etc.
Your meta description is also important in how well your video fares on Google and other search engines. The meta description is what appears in the search engine results when a user searches for keywords that are contained in your meta description. This is important because it tells the search engine what your video is about, what it is about visually as well as what it is all about in terms of content. The higher your rankings and positions in Google are, the more likely viewers are to click on your name, view your videos or view your content.
YouTube SEO is not complete without having good and engaging closed captions. Well-closed captions are an excellent way to engage your audience further. A lot of YouTube users spend a lot of time reading the words and watching the videos. So it makes sense that if you want to improve your rankings and get more views on YouTube, it would be a good idea to come up with catchy closed captions. You can write whatever you want as long as you make sure that you can communicate your message in a very persuasive manner.
The last but certainly not the least important component of YouTube SEO involves the number of videos you have uploaded. As a rule, the more videos you have uploaded, the better chance you have of getting the right keywords rank for each individual video. There are a lot of YouTube users who only watch certain videos. This means if you do not have many videos uploaded, chances are that you won’t get the right keywords rank for your videos. This will definitely affect your SEO efforts and could cost you a lot of time and effort.
All these factors above are very important when it comes to YouTube SEO. If you want to make the most of your efforts, it is important that you learn about these components thoroughly. A professional SEO company will be able to help you achieve all these goals in the best manner possible. By investing in quality and quantity SEO strategies, you can easily improve your website’s page rank and engagement levels. In a nutshell, it is best to go for high-quality video views as a means of ensuring a successful SEO campaign.