A website audit is basically a health check for a website. It s basically an inspection. An inspection not only checks the physical health of a website; it also checks the internal condition of the website, paying special attention to the areas that are impacting operational performance.
Building your own website audit checklist does not have to be difficult. All you need to do is make sure that you put the important features on it that you need to look at. Once you have made the list of the things that you want to look at, you can start making comparisons with other companies, in order to find out what their strengths are and weaknesses are. This comparison is very important because it will make sure that you can build a website that is not only good-looking and user friendly but also meets all your website audit requirements.
The first feature of your website audit checklist should focus on search engine optimization. SEO is the most important feature of a website when it comes to attracting online traffic. The traffic that a website attracts is the main indicator of its success since this means that people are actually visiting the website. Therefore, you need to make sure that your website has the right set of keywords and keyword phrases.
The next thing on your website audit checklist should be search rankings. Search rankings play a huge role when it comes to the quality of traffic that you attract. You need to get a good grip on the search engines and how they work. Also, search rankings are affected by a lot of factors. Some of these factors include the number of backlinks a site has and the number of times the website has been indexed.
The next part of your website audit checklist is to make sure that you have all the website content that you will need. This step may seem very easy but it does go a long way in ensuring that you can make the best out of your website. It would be ideal if you had the entire content in place before you start working on the other features. However, as we said above, things rarely come to that perfect state. In order to ensure that you can make the best out of your site, you have to make sure that you have all the necessary content.
The next feature that your website audit checklist should have is link audits. Link audits are important because they check to see how many times the anchor text of your links is clicked. This way, you can determine the efficiency of your links. Other website audits usually check for cross-site scripting or HTML errors. These steps are useful for basic checks but they won’t show the most important aspect.
A good website audit should also include a usability analysis. This step is usually included in the basic audits since most people don’t really pay attention to this aspect unless it fails. Usability audits will look into the usability of the website in terms of its navigation, color scheme, and overall layout. Basically, it will check if users find navigating the site to be smooth and painless.
And finally, your website audit checklist should include a search engine optimization (SEO) audit. This is probably the most important aspect of any website audit. This is the step where you will find the most number of mistakes made. Basically, an SEO audit involves checking the number of times that a particular page is displayed on the search results page and how often it was updated or downloaded. A good audit will not only point out the broken parts but also points out the things that you need to do to improve your web page’s ranking in the search engine results.