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Contextual backlinks have become extremely popular in the last few years. Why is this so? The reason is that search engines and website owners have realized that a website’s content can dictate its success or failure, depending upon what the visitor clicked on. It is no longer enough to have just text, but a website can now be judged by a variety of parameters.

So how does contextual backlinks work? contextual backlinks are basically links which are embedded within other content, like an article or blog post, instead of something such as a typical business directory. Here’s what that actually looks like within Ahrefs (again, one of the leading link-building tools):

As you can see, the ” Contextual Link Building ” tool shows us two things: one, a list of hundreds of directories and thousands of blogs which exist worldwide, and two, the fact that many bloggers tend to share the same monetized blogs as their readers. This means that most contextual backlinks point directly to the blogs which attract the most visitors. However, the popularity of a particular website doesn’t mean that it will attract more visitors simply because it is more popular. A popular website might be popular because of its content or the way in which it markets itself, but it could also be popular simply because of its links with high PageRank. In this case, the content within the directories and the marketing strategy behind it decide which websites get contextual links in their back links.

There are two types of contextual link: the high authority websites and the low authority websites. An example of a high authority website would be Wikipedia, which is freely available for anyone to edit. A Wikipedia article on a niche market, for example, written by an expert in that niche, gets high quality contextual backlinks from authoritative websites with high PageRank, because the article contains information about the niche market. These high PageRank sites, in turn, choose to host the Wikipedia article on their high authority websites, and thus provide the very high authority backlinks we discussed earlier.

A low authority website, on the other hand, could have a high PageRank but no significant amount of relevant links. This means that it receives little direct benefit from the arrangement, because it receives zero clicks on its link-backs, and has no chance of becoming the best place to submit articles. This is why, for a new site, it is better to spend the money on contextual backlinks from high PageRank authoritative sites rather than the low PageRank authoritative sites. The click throughs alone from the high authority sites will boost the rank of the site in terms of search engines, and the resulting increase in traffic will boost the sales.

Contextual link building works in almost every situation. It can be used on established sites that are well established and have lots of content out there, but where the content is more geared towards specific audiences: for example, news sites, industry sites or blogs. On those kinds of sites, contextual backlinks can be incredibly valuable. For example, you may want to get backlinks to your Wikipedia page from an industry site, so you add a backlink from a well established industry blog to your Wikipedia page. That will almost always be seen as being helpful. However, the chances of it being seen as useful are almost always slim, because the content on these industry blogs is almost always highly relevant to the topic at hand.

On more widely known blogs and sites, contextual backlinks work much better, because they are generally seen as helping the blogger improve his or her position, and help establish the blogger as an expert in his or her field. In the case of Wikipedia, a relevant contextual backlink from a well respected industry website like the Financial Times would almost always be seen as helpful. It can also help boost the rank of a Wikipedia page, because people will want to visit the Wikipedia page linked to by the blog in order to learn more about the author. It can also help to establish a positive reputation for the blog, and increase its search engine rankings. Many people will look at the appearance of contextual backlinks on Wikipedia and immediately think of the writer as being relevant and knowledgeable, which is good for boosting up a person’s profile and reputation.

While contextual backlinks are extremely powerful when used effectively, they are only as effective as the way in which they are used. A good example of this is using them to gain exposure for a website or individual. There are a number of different ways to gain backlinks in a relevant and beneficial way. These include creating content quality articles that are related to the particular topic of the backlink, offering free services within content related to the topic, guest posting on other relevant blogs and forums, and using blogs and articles within content related to the site as backlinks themselves. This strategy can certainly help to gain backlinks that are of a high quality, but if a person is not careful they could damage their reputation within the content quality arena.

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